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# Your Personal Invitation for Greatness
- URL: https://www.zenmedicine.co/hero100/
- Published: 2023-02-17T17:33:06.000Z
- Updated: 2025-02-09T15:56:41.000Z
- Description: Introducing the Hero100, a 100-day heroic incubator.
- Author: Eric Brown
- Tags: Serious Play

📍 **Coordinates:** Atlantis Room, The Nest 🪺

🧉 **Housekeeping:** *TL;DR: I’ve been talking for a few weeks about a ‘100 day devotional discipline challenge’. Here it is. Today, I’m introducing the* [*Hero100*](https://phoenixculture.earth/hero100?ref=zenmedicine.co)*, a 100-day heroic incubator. 6 daily disciplines, for 100 days straight. We begin April 1st. 1:1 accountability, live community, gamified financial incentives.* [*Learn more here*](https://phoenixculture.earth/hero100?ref=zenmedicine.co)*.*

[Hero100](https://phoenixculture.earth/hero100?ref=zenmedicine.co)

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## Most of my life feels like the picture above…

I won’t make any metaphysical claim as to what the image is trying to represent, but I bet you have a personal idea.

Maybe it’s meeting God. Maybe it’s talking to your Higher Self. Maybe it’s interacting with the Archetypal King energy pattern. Maybe it’s just a personification of Life, Intuition, or the Great Mystery.

*That is for you to decide.*

When I was younger, it felt like the purpose of my life was to accumulate trophies, accolades, reputation, and possessions in order to “prove myself” to this energy. I had to present my worthiness to it, and justify my life to it. My energy was frantic and desperate. *“Please, oh please, I hope this is good enough! I hope that I am good enough. Look at all these amazing things I’ve done!”* It felt like I was on trial – being judged constantly.

As I progressed down my path, my relationship with it matured into one of inspiration. *“Look at how great you are, look at all the things I can continue to get better at. How are you so wise, so compassionate, so powerful, so beautiful? Here’s my 15-step plan to become just like you!”* It shifted the energy from judgment to aspiration. It unlocked a lot of vital life force and channelled it in a more positive direction.

**But both of these shared a common problem: *they were entirely self-centred*.**

Whenever I would be granted an audience with this Great Being—whether in deep meditation, yoga, or medicine ceremonies—I would show up, and I wouldn’t shut the fuck up! I would talk and talk and talk and talk. It was always about me, me, me. I would go, give my presentation, and get back to work.

All of this self-absorbed rambling kept hidden from me one all-powerful Reality: *this Being could speak!*

If I could only be silent and *really listen*, it had things to say! **This changed everything…**

Nowadays, I show up, humble myself as best I can, get very still, and listen closely.

A few weeks ago, halfway through my [at-home retreat](https://edgeofbeing.substack.com/p/retreat-review), I had another meeting with this Great Energy – and it had a single, direct commandment for me:

> ***“You must ground your devotion in daily discipline.”***

Oof. Gut punch.

I felt that. Despite decades of study and practice and self-improvement, I still continue to find myself restarting my meditation practice from Day 1\. Always on this oscillating hamster wheel of progress: sometimes flawless, sometimes non-existent.

Always starting, but never finishing. Dabbling, but never mastering.

I listened. I decided to figure out how to change this.

**And thus, the** [**Hero100**](https://phoenixculture.earth/hero100?ref=zenmedicine.co) **was born.**

![](https://storage.ghost.io/c/62/aa/62aad04f-2df1-446d-b0c9-1b5eb6878fdc/content/images/2025/02/c74d2d85-6bf9-4d45-a620-83141a8a014c_25x25.webp)

## [The Hero100](https://phoenixculture.earth/hero100?ref=zenmedicine.co)

The [Hero100](https://phoenixculture.earth/hero100?ref=zenmedicine.co) is named in homage to some of the greatest ultramarathons that exist, like the MOAB240 or the HURT100\. There’s something about the *unyielding persistence* in the ultramarathon community I find deeply inspiring.

Very few people go to those races to *win*. They go to *finish*. To test themselves, to know their limits. Few people run the entire way. It is about *staying power*, something my dabbling disposition is not yet good at.

And so we have here a spiritual ultramarathon…

***100 Days. 6 daily disciplines.***

I’m packing together some of the most timeless and time-tested spiritual austerities and physical disciplines the world has ever known and doing them for 100 days straight. Cold immersion, fasting, meditation, journaling, minimalism, and your own personal ritual.

***And I’d like to do it with you.***

I thrive in community, in connection and relationship. We all do. To have an army of warriors beside me gives me energy.

**It’s simple: $200 to register, and for each day you complete, we’ll credit you $1 back. If you do all 100 days flawlessly, at the end of it the final cost will only be $100, and you’ll be sent back $100.**

*I’m really excited about this.*

**I’m excited personally, for how it will change me, but also because this offering feels pure.**

It is simple, but not easy. It is individual, but done collectively. There’s no tricky ‘teacher-student’ dynamic. It asks you to bet on yourself, and be rewarded for your performance.

And we packed in a bunch of amazing components:

- Direct, daily, 1:1 accountability to stay on track.
- Private online community with several live progress calls.
- A transformational personal ritual of your own choosing.
- Gamified financial incentives.

[**If you’re really interested, just check out the page.**](https://phoenixculture.earth/hero100?ref=zenmedicine.co) It has more information on every aspect of the experience.

This is a group of heroes-in-training, doing the work together, to normalize a greater level of physical and spiritual fitness that lets us show up for ourselves, others, and the world more fully.

**My articles normally get around 300-500 views. If even a minority of you joined us on this, we would be planting the seeds of something that could become a movement, in a world that could desperately use more heroic consciousness.**

I’ll share some more information over the next few weeks. **We begin April 1st.**

I hope to see you there.

With love, EB. 💛

[Learn More](https://phoenixculture.earth/hero100?ref=zenmedicine.co)

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